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As part of the government's debt restructuring project, Desenrola, Banco do Brasil brings practical recommendations. Find out now!
Banco do Brasil (BB) is among the main banking institutions joining the Desenrola project, a Federal Government initiative to remove the names of countless citizens from defaulting on their debts.
With this purpose in mind, BB has introduced an innovative approach to guide its customers to overcome their debts through a current campaign. Discover the details below.
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Banco do Brasil presents 'pace' to eliminate debts
Read also: Desenrola Brasil: Renegotiations of Early Debts by Grand Stores
Unveiled last Sunday (13), the institution's unprecedented campaign shows its customers how to 'resolve' their debts. Approaching the issue with lightness and humor, the advertising piece has as its theme song the hit 'Pagodão do Birimbola'.
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Paula Sayão, head of marketing and communications at BB, explained that the idea behind the rhythm is to motivate customers when it comes to restructuring their financial debts, showing that the process can be straightforward. The leader reinforced the bank's commitment to helping these customers, highlighting that BB is always ready to settle outstanding issues with its customers.
Watch the Banco do Brasil promotional video below.
About Desenrola
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The project led by the Ministry of Finance, which began on July 17, in its initial phase focuses on the renegotiation of category 2 bank debts, that is, individuals with earnings ranging from two minimum wages (R$ 2,640) to R$ 20,000.
Furthermore, it is essential that they establish direct communication with the bank where they have debts, as is the case with Banco do Brasil. Simply go to one of the institutions' official service points, which will provide advantageous terms for settling the debt.
In the early stages of Desenrola, the goal was to remove 1.5 million citizens from the debtors' list. With debts of up to R$1,400,000 outstanding with banks, this measure enabled them to recover their creditworthiness.
