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THE Black Friday 2023 is approaching, so consumers are already planning to go shopping. Thus, Shein is in first place in the purchase intention ranking, as Conversion's research showed.
This milestone is something historic for the company, which is expected to lead sales this year. See below for details about the research and check out tips for to save money on Black Friday.
Shein leads purchasing intentions
As mentioned before, leading the purchasing intention ranking is a milestone for the company, since this is the first time that Shien has achieved 19% of the mentions from the survey respondents. In other words, the Chinese company has surpassed Amazon, which has 18%, and Mercado Livre, with 16%.
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The survey interviewed 400 Brazilians between the ages of 18 and 54 who have access to the internet. A large proportion of these people are women.
It is worth noting that Shein is experiencing growth among Brazilians, who are looking for low prices, especially on Black Friday.
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How to save on Black Friday?
Everyone knows that Black Friday is a day to save money, but did you know that with planning you can save even more money? Check out some valuable tips to save even more this year:
Register in stores before Black Friday
Many stores offer discounts for those who register, so do this before the day of the promotions so you don't waste time.
Make a shopping list
Put everything you want to buy on this list, but always prioritize what is essential. By doing this, you avoid impulsive purchases and focus on what you really need.
Check if the store is trustworthy
It is common for stores to advertise fake promotions on Black Friday, so a good strategy is to only buy from websites and stores that you trust to avoid being scammed.
Use and abuse cashback
Using discount coupons can be very advantageous when making your purchases. Thus, websites such as Méliuz, Cupons TechTudo and Cuponomia provide promotional codes for customers, be sure to use them.
Image: Disclosure/ Shein
