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Consumer Week is already starting move retail with a series of unmissable promotions. Just like Black Friday, the event that takes place annually in March offers the public a wide range of products at discounts.
The date is a great opportunity to purchase items from different sectors, such as electronics, decoration and household appliances, with special conditions in both physical and virtual stores.
When is Consumer Day?
Consumer Day is officially celebrated on March 15th. However, many retailers take advantage of the week leading up to the date to boost trade with special promotions, giving rise to the so-called Consumer Week, which runs from Monday to Friday or even the following Saturday.
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Date origin
The choice of date is an allusion to the speech given by former US President John F. Kennedy on March 15, 1962.
On that occasion, Kennedy emphasized the importance of a fair relationship between companies and consumers, bringing benefits to both sides. On the same day, but in 1983, the date began to be celebrated in the USA and, later, gained visibility and global support.
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Popularization in Brazil
In Brazil, Consumer Day gained prominence after the creation of Consumer Protection Code in 1990. From that moment on, Brazilians had access to a compilation of their rights as consumers, increasing awareness about consumer practices.
]In recent decades, the date has gained a marketing connotation, being adopted by retailers as an opportunity to offer promotions and discounts to their customers.
Be on the lookout to get the best discounts
A Semana do Consumidor é uma excelente oportunidade para encontrar produtos com preços abaixo do mercado. Para aproveitar ao máximo as promoções, é importante ficar atento ao período do evento, comparar preços e escolher lojas confiáveis para efetuar as compras, seja online ou presencial.
The date is a great opportunity to save and purchase desired products at more affordable prices.
We hope this information is useful and helps you make your next purchase! Leave your comment, it is very important to us.
Image: https://pixabay.com/VioletaStoimenova
