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Integrating the government’s debt restructuring program, Desenrola, Banco do Brasil offers practical recommendations. Find out now!
Banco do Brasil (BB) is among the leading banking institutions joining the Desenrola project, a Federal Government initiative to remove countless citizens from the status of being in default.
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With this purpose in mind, BB introduced an innovative approach to guide its customers in overcoming their debts through a current campaign. Discover the details below.
Banco do Brasil presents a ‘rhythm’ for eliminating debts
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Revealed last Sunday (13), the institution’s unprecedented campaign shows its customers how to ‘settle’ their debts. Taking a lighthearted and humorous approach, the advertisement features the hit song ‘Pagodão do Birimbola’ as its theme song.
Paula Sayão, BB's head of marketing and communications, explained that the idea behind the rhythm is to motivate customers when restructuring their financial liabilities, showing that the process can be straightforward. The leader reinforced the bank's commitment to assisting these customers, highlighting that BB is always ready to resolve outstanding situations with its consumers.
Watch the Banco do Brasil promotional video below.
About Desenrola
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The project led by the Ministry of Finance, launched on July 17, initially focuses on renegotiating bank debts in category 2, that is, individuals with incomes ranging from two minimum wages (R$ 2,640) up to R$ 20,000.
In addition, it is essential that they establish direct communication with the bank where they have debts, as is the case with Banco do Brasil. They simply need to visit one of the institutions' official service points, which will provide favorable terms for settling the debt.
In the early stages of Desenrola, the goal was to remove 1.5 million citizens from the list of debtors. With outstanding debts of up to R$ 100 with banks, this measure enabled them to regain their creditworthiness.
