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Caixa Econômica Federal plans to spend a billion-dollar amount to modernize its branches. Find out more about this initiative in the financial world.
Caixa Econômica Federal realizes that its service needs improvements in the technological era, receiving criticism from its users. With the aim of changing this reality, the state-owned bank plans to allocate R$ 4.8 billion to technological advances for its branches, in addition to hiring more employees and implementing a digital innovation plan.
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The “É da Caixa” strategy represents this investment directed at the public, with the focus on improving the service provided. This Wednesday (18), all national branches began their activities one hour earlier, aiming to explain the new phase and the “Minha Casa Minha Vida” scheme.
What is expected to be achieved with this investment?
Through this action, the bank seeks to increase user satisfaction. Rita Serrano, president of Caixa, highlights that recently, the lack of investment and the consequent neglect of customers caused discomfort.
According to Rita, in a dialogue with Estadão, the goal is to change this scenario, ensuring first-rate service at Caixa branches for everyone. In addition, it is worth emphasizing that the bank is the main Brazilian financial institution in terms of customer numbers, serving a total of 150.4 million individuals.
Allocating billions to technological innovation will result in the purchase of 80,000 new devices for employees. The strategy also includes 10,000 new banking terminals for lottery outlets, servers, telecommunications network equipment, and data centers. Investments will also be made in specific software and cloud processing capabilities.
Prioritizing digital and in-person service at Caixa branches
In the virtual sphere, the institution plans to renew the Caixa Tem app, which has more than 41.5 million users. This renewal will provide a digital account aimed at micro and small business owners. Additionally, the institution aims to expand in-person service, having hired 1,000 new employees to improve operations at its branches.
For the following year, Caixa will seek approval from the Federal Government to hold two public examinations, one of them aimed at technology positions. In this way, the bank aims to consolidate its strategy of enhancing its brand by attracting the most qualified professionals to its team.
