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Nubank, one of Brazil’s leading fintechs, is always innovating and expanding its services. Recently, the company announced a new feature that promises to make life easier for many Brazilians: the ability to receive money from abroad, specifically from the United States.
This initiative represents a major advance for Nubank, which already has a significant presence in Brazil’s financial landscape. With this new feature, Nubank positions itself as an even more attractive option for those seeking convenience and efficiency in international financial services.
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Partnership with Felix Pago and how the service works
The implementation of this service is the result of a partnership between Nubank and Felix Pago. This collaboration aims to simplify the process of sending money from the United States to Mexico, initially. Thus, the procedure is simple: Nu México customers generate a link through the fintech’s app and share it with the person in the United States who will make the transfer. This innovative method eliminates the need to download additional apps, making the process more direct and accessible.
Nubank's expansion and impact in Mexico
The expansion of digital bank to enable international transactions comes at an opportune time for Nu Mexico, which is seeking to strengthen its presence in the country. Mexico is Nubank's second-largest market, although it is still far from the figures achieved in Brazil. Cristina Junqueira, co-founder of Nubank, highlights that the digital bank is present in 90% of Mexican municipalities. In addition, Mexico is one of the countries that receives the most funds from abroad, making this Nubank innovation particularly relevant in an era of increasing digitalization of financial transactions.
