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A bank faces penalties for bothering consumers with telemarketing calls and messages. Public Prosecutor's Office highlights legal violation. Understand the situation.
Procon of Minas Gerais fined a bank for failing to follow the guidelines established for active direct marketing within the state. As a result, the bank will have to pay more than R$ 250,000 for not properly complying with telemarketing regulations.
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According to local legislation, companies are not permitted to make telemarketing calls or send messages to individuals who have registered their information in the Telemarketing Blocking System, under the supervision of the Public Prosecutor's Office of Minas Gerais (MPMG).
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Therefore, to establish this type of communication, companies need the customer's clear consent, confirming that they wish to receive such calls or messages. However, a bank continued with its active direct marketing strategies even with customers listed in the blocking system.
Banco BMG ignores customers' decisions
According to Procon's administrative investigation, Banco BMG repeatedly failed to comply with state laws and persisted in active direct marketing contact with consumers who had chosen to block this type of communication. According to MPMG, the bank took advantage of its economic position to disturb and negatively affect customers.
Reports indicate that bank agents made contact via calls and text messages promoting products and services. Additionally, the bank repeated this approach countless times, unbalancing the contractual relationship between the parties.
Penalty
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Procon-MG initiated administrative proceedings against Banco BMG, alleging that the bank failed to comply with state laws. Thus, the bank faces a fine of R$ 253.4 thousand for disturbing the public.
During the proceedings, Procon of Minas Gerais proposed an administrative agreement to the bank to resolve the outstanding financial matter. However, the bank did not accept the suggestion presented by MPMG.
