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Using miles is becoming increasingly common, as it is a good way to save money by buying everyday items and exchanging points later. As a result, loyalty program registrations increased by 9.5% in the second quarter of 2023, reaching 306.3 million registrations.
This data comes from Abemf (Brazilian Association of Loyalty Market Companies). See below how the number of registrations in loyalty programs increased.
Increased use of mileage programs
Consumers are increasingly aware of advantages that can be acquired using loyalty programs. Mastercard Surpreenda, for example, had an increase of 65% in the number of registrations, a percentage well above the average.
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Livelo saw a 30% increase in the volume of points accumulated between January and August this year. Redemption in financial products such as cashback and purchase of products from partner brands grew by 128% compared to the same period in 2022.
Overall, considering the entire miles sector, the conversion of points to purchase airline tickets reached 85% of the total redemption, according to Abemf.
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Best programs to collect miles
See below which are the best programs of miles:
LATAM Pass
THE LATAM Pass It is one of the best-known points programs today, as it has benefits for each category of customers. Thus, it is possible to accumulate miles through the Latam Pass Itaú credit card or transfer points from other cards.
It is also possible to collect miles by purchasing products at Shopping Latam and Clube Latam Pass, which has subscriptions starting at R$ 40.90.
Livelo
THE Livelo is a free platform that allows you to accumulate points through credit cards from partner stores and banks. In addition, Clube Livelo has a subscription starting at R$44.90 per month.
Therefore, the program allows you to exchange points for products at Livelo Shopping. In addition, you can exchange points for:
- Hotels;
- Packages;
- Services;
- Passages.
AllBlue
This program is free to register and also has a subscription club for R$ 39. The miles are used to buy airline tickets, Azul Viagens packages and to exchange products at the Shopping Mall. AllBlue.
The downside to this option is that points expire in 24 months, which can be a problem for those who don't travel much.
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