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In the world of air travel, loyalty programs are essential for those seeking savings and exclusive benefits. In 2022, the Best Destinations Award named TudoAzul as the best national miles program, closely followed by Smiles and Latam Pass.
TudoAzul, Azul Linhas Aéreas' loyalty program, stood out for offering the best average in terms of points accumulation, ticket issuance and promotions. Despite a slight drop in the final score compared to the last edition of the award, TudoAzul maintained its leadership, demonstrating consumer preference.
Smiles, a program from Gol Linhas Aéreas, came in second place, with a focus on accumulating points, thanks to its frequent promotions and discounts on the purchase of miles. Latam Pass, from Latam Airlines, came in third place, having undergone reformulations aimed at improving the user experience. As such, these programs offer different advantages and features, making them essential for frequent travelers looking to maximize their benefits and save on their trips.
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Criteria for choosing the best loyalty program
When choosing the best loyalty program airline, it is important to consider factors such as ease of accumulating and using points, variety of partners, promotions and benefits offered. Each program has its own peculiarities, and the ideal choice depends on each person's needs and travel habits. For example, programs with more international flight options may be more attractive to those who travel abroad frequently.
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Benefits of loyalty programs
Loyalty programs offer a range of benefits, such as free or discounted airfare, class upgrades, access to airport lounges, and partnerships with hotels, car rental companies, and retailers. In addition, members of higher tiers often enjoy additional perks, such as higher points accumulation per dollar spent and priority boarding and check-in.
TudoAzul, Smiles and Latam Pass stand out as the best airline loyalty programs in Brazil, each with its own specific advantages. Therefore, choosing the ideal program should be aligned with the traveler's personal travel preferences and consumption profile.
