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As the year draws to a close, the peak season begins, meaning people start to travel more. The end-of-year festivities also boost Latam's sales, as many people take vacations or visit family in other states.
Thus, Latam Pass, the company's loyalty program, increased ticket issuance by 30% for December of this year. Therefore, see more details about this date below.
See more: How much does it cost to eat at the best restaurant in Brazil?
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About the increase in ticket issuance
A survey of the points program The company's results showed that 690 thousand tickets for national and international flights were issued in this high season period 2023-2024. The increase is significant, given that in the same period last year there were 488 thousand tickets.
Martin Holdschimdt, general director of the points program in Brazil, this increase means an improvement in demand for airline tickets. He also highlighted that the company is experiencing this for the first time since the pandemic.
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Furthermore, he highlighted that this increase of 30% also demonstrates that Brazilians are increasingly adhering to and becoming familiar with points programs.
What are the most popular destinations?
According to Latam itself, the most sought-after destinations within Brazil were:
- São Paulo;
- Brasilia;
- Porto Alegre;
- Rio de Janeiro;
- Strength.
The international destinations that Brazilians most sought after were:
- Buenos Aires;
- Santiago;
- Orlando;
- Lisbon;
- Miami.
LATAM Pass
LATAM Pass is one of the best-known points programs today, as it offers benefits for each category of customer. Thus, it is possible to accumulate miles through the Latam Pass Itaú credit card or transfer points from other cards.
It is also possible to collect miles by purchasing products in the program's Shopping Mall and in the Latam Pass Club, which has subscriptions starting at R$ 40.90.
Image: Latam Pass/ Disclosure
