Caixa Econômica Federal intends to spend billions to modernize its branches. Find out more about this initiative in the financial world.
Caixa Econômica Federal realizes that its service needs improvements in the technological era, receiving criticism from its users. In order to change this reality, the state-owned bank plans to allocate R$4.8 billion in technological advances for its branches, in addition to hiring more employees and implementing a digital innovation plan.
Read also: How to save money for the long term?
The “É da Caixa” strategy represents this contribution directed to the public, with the focus of improving the service provided. This Wednesday (18), all national branches started their activities one hour earlier, aiming to clarify the new moment and the “Minha Casa Minha Vida” scheme.
What do you hope to achieve with this contribution?
Through this action, the bank seeks to increase the satisfaction of its users. Rita Serrano, president of Caixa, highlights that, recently, the lack of support and the consequent lack of attention to the customer have generated discomfort.
According to Rita, in a conversation with Estadão, the goal is to change this scenario, ensuring first-class service at Caixa branches for everyone. In addition, it is worth noting that the bank is the largest Brazilian financial institution in terms of number of customers, serving a total of 150.4 million individuals.
Allocating billions to technological innovation will result in the purchase of 80,000 new devices for employees. The strategy also includes 10,000 new banking terminals for lottery shops, servers, telecommunications network equipment and data centers. Investments will also be made in specific software and cloud processing capabilities.
Prioritizing digital and in-person service at Caixa branches
In the virtual sphere, the institution plans to renew the Caixa Tem app, which has more than 41.5 million users. This renewal will provide a digital account, aimed at micro and small business owners. Additionally, the entity aims to expand in-person service, having hired 1,000 new employees to improve performance in its branches.
Next year, Caixa will seek approval from the Federal Government to hold two competitions, one of which will focus on technology roles. In this way, the bank aims to consolidate its prospects of enhancing its brand by attracting the most qualified professionals to its team.
