Tesouro Direto, one of the most popular investment platforms in Brazil, is about to receive a significant new development. In 2024, the National Treasury Department plans to launch a new investment modality, especially aimed at women. This initiative, announced almost a year after the launch of RendA+, a public bond created to supplement retirement, aims to correct the gender disparity in the world of investments, where male participation is still predominant.
The decision to introduce an investment product focused on women comes after a detailed analysis by the National Treasury Secretariat. Thus, in November 2023, it was observed that investments made by women in Tesouro Direto did not reach 30% of the total.
This statistic reveals a significant gap, with the volume invested by men being more than double the amount invested by women in every month of 2023. This new investment modality therefore seeks to encourage female participation in the financial market and promote gender equality in investments.
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Innovations in Tesouro Direto
Tesouro Direto is no stranger to innovation. In 2023, the platform witnessed several innovations, including the launch of products such as Income+ for retirement and Educa+ for children's education. In addition, the incorporation of Pix as a payment method made transactions even easier for investors.
These innovations reflect Tesouro Direto’s commitment to adapting to the ever-changing needs of investors and making investing more accessible and convenient for everyone.
The future of this type of investment
Looking to the future, Tesouro Direto is preparing for an even more transformative year in 2024. With the launch of the new investment modality for women and other actions aimed at specific audiences, the platform seeks to reach a broader spectrum of investors.
The Secretary of the National Treasury, Rogério Ceron, emphasized the importance of transcending the discourse of financial investment and addressing broader issues from a social perspective. With these initiatives, Tesouro Direto positions itself not only as an investment platform, but also as an instrument of social and financial inclusion.
