Recently, a question has been generating debate in the banking sector: the future of Bradesco branches. With the increasing digitalization of financial services, many are wondering whether physical branches still have a place in this new scenario. Fernando Freitas, head of innovations at Bradesco, addressed this topic, shedding light on the bank's plans for its branches.
Currently, more than 90% of Bradesco's operations take place digitally. However, the bank recognizes the importance of personal relationships and customer loyalty. Freitas emphasizes that the bank's strategy is not to close branches, but to adapt them to new market realities. The idea is to transform these spaces into centers of expertise, focusing less on transactions and more on consulting and personalized services.
See More: If you use VISA cards, you can't miss this opportunity. Check it out
Transformation of Bradesco branches
Bradesco plans to restructure its branches to become places for specialized advice and support. This change aims to meet the individual needs of customers, offering a richer and more consultative experience. bank seeks to create an environment where customers can receive personalized financial guidance, aligned with their goals and profile.
In addition, the bank is investing in partnerships with startups to incorporate technological innovations into its operations. The bank has an equity fund, inovabra ventures, which has already invested more than R$1 billion in 20 startups. These partnerships allow Bradesco to access innovative solutions in areas such as Blockchain, Big Data, Artificial Intelligence and Open Data.
Therefore, Bradesco branches are not on their last legs. On the contrary, they are reinventing themselves to remain relevant in the digital age. The bank is adapting to market changes, prioritizing innovation and personalized services. With this approach, the institution seeks to strengthen its relationship with customers, offering solutions that go beyond traditional banking transactions.
